Dan Kennedy

The Easiest Plan For Getting Referrals for Your Small Business

The typical executive, for example, knows about fifty other people at a similar executive level in his own or closely related industries. This number tells you that each customer or client who comes through your business could bring you as many as fifty o... Read >

Who Is The Good-Natured Client

In this post we're going to talk about one of the most exciting marketing strategies of all, stimulating word-of-mouth advertising. Word-of-mouth advertising is the most powerful, effective type of advertising there is but it's the only kind you can't ... Read >

Why are These Companies Admirable?

I want to discuss just a little about the few truly outstanding American companies I carefully observe and respect and why they're so successful. First, let's talk a little about the lack of excellence and one great place to find that is the hospitali... Read >

Before You Choose Behavior, Choose Its Purpose

Our dog's favorite activity is stealing crumpled wads of paper from my waste baskets and racing around the office with them, tearing them up into little tiny pieces spread from north to south. She is a shredder with no receptacle. She is an interesting... Read >

Are There Any New Concept?

we can plus the product, service or business? Plusing is addition, adding to. Several years ago a company rolled out a new product, peanut butter and jelly swirled together in the same jar. Depending on how you want to look at it they plused the peanut bu... Read >

A Lesson in the Assets that Matter to Small Business Marketing

Direct-selling, the industry led for decades by Fuller Brush, beget both multi-level or network marketing and direct marketing. All early direct marketing ' print ads, direct-mail, radio ads and later, TV infomercials ' was direct selling by media, almost... Read >

Is Your Small Business Marketing Lame?

Donald Trump says "e-mail is for wimps." I'll leave that for another time, but I couldn't resist mentioning it. Another type of business wimp seems to be the employer controlled by and fearful of his own employees. I actually hear employers say: "My... Read >

Stop Moaning About Cheap Price Competitors...and RAISE Yours!

Right before the Depression, small store owners thought it was impossible to compete against the big chain at the time, so they filed a lawsuit, and finally got The Robinson-Pittman Act Of 1936 passed by the US Congress - and that law still exists today. ... Read >

The Greatest Strategy So Few Small Business Marketers Are Willing To Use

Never discouraged by futility or resistance, I continue to teach and preach the profound advantage available only through precise message to market match. And I have another instructive example. The big sporting goods, hunting, fishing, camping and app... Read >

Are You Missing This Chance in Your Business

Sex in small business marketing has long, long been used, for a wide variety of products, appealing to men, and to women. It can be subtle " like Cadillac's woman driver: the question slyly asked by the sexy woman: when you turn your car on, does it re... Read >